Alba: territorial branding

Alba: territorial branding
Generative identity


I designed this generative brand as part of a class at Politecnico di Milano, Italy. Alba is a small town in the north of Italy, in the region of Piedmont. The inspiration for the brand shape comes from the study on the path of the old walls and the shape of the old town. The irregular shape designed –which also remembers the White Truffles of Alba – changes based on a 24 hours colouring system. I colour-coded the logo based on the 24 hours of a day, so each time of the day has its own design.

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