Transforming data into meaningful stories

Tiziana Alocci is an Italian data artist, public speaker, and lecturer. Her practice is focused on the meticulous exploration and visualisation of various data sources including numbers, sounds, words, sleep, images, music, wine, and perfumes.

Alongside her art production, Tiziana has collaborated for over a decade as a data artist with creative studios, brands, and cultural organisations worldwide.

Tiziana has been an Associate Lecturer at the University of the Arts London since 2018, amongst other international guest lecturing posts including CENTRO (Mexico City) and Harbour Space (Bangkok).

She speaks regularly at prominent events internationally: her 2022 TEDx talk “How Sound Data Can Recreate Lost Memories” is a perfect explanation of her art practice.

Since 2024, Tiziana has been a Member of the Board of Advisors at TEDx.

In 2017, she co-founded Market Cafe Magazine, the world’s first independent magazine about data visualisation. The publication, which is sold in over 20 independent bookstores globally, has featured some of the world’s leading figures in data and information design and in 2019 was recognised at the Kantar ‘Information Is Beautiful’ Awards with a Gold Award.

Tiziana lives and works in London, UK.

hello@tizianaalocci.com

  • Tiziana’s work begins with evidence and is produced through a condition of necessity. The roots of her practice were formed in her childhood, cultivated within an arts-forward, multi-stimulus creative environment in the vicoli of Genoa. From these early years, she began working recursively, creating a single sketch every day that connected with her emerging person-hood – an exercise her educators called ‘presenza’ (presence). This represented an unconscious approach to the movement of Quantified Self, which Tiziana now re-appropriates repeatedly in her evolving art practice.

    This focus on exposing the ‘self’ through art-making has remained foundational to her production. Tiziana’s work is tied to a mental landscape of compulsive thinking – she has been identified as living with Obsessive Compulsive Disorder (OCD) – and is created as an antidote to obsessive cycles. This manifests differently across varied projects, but systematically begins with a recording process and ends with an interpretive one.

    The recording phase starts with an introspective trigger. She records actions (her movement and breath as she walks through landscapes), she records unconscious behaviours (her breathing patterns when sleeping), she records relationships (the intimate moments shared with her partner). The interpretative phase then becomes a translation of these metrics into two-dimensional form.

    Visually, this is often expressed in circular elements. The circle in her work represents both peace and tautness and is influenced by Kandinsky’s musings on the circle as the greatest representation of tension. Circles are formed of a sequence of thousands of imperceptible points that merge into one curved line – a hidden pressure pushing them from the centre to the edge as they support one other. These points represent the data points Tiziana gathers in her recording process. Their invisible tension becomes a replication of the tensions within her own mental excursions, once again occupying the notion of ‘presenza’.

What others say:

  • I had the pleasure of working with Tiziana on a few occasions & very much hope I will be able to do so again in the future: She is a highly talented, super professional dataviz artist with great creativity and a super flexible mind. I would always book her for anything to do with making data look great!

    Caroline S. Henne — Strategy Consultant / Interim CMO & CEO

  • If you need a top-notch data visualisation designer, Tiziana is your person! We've been collaborating with Tiziana for over a year, and she's proved to be a fantastic extension of The DataFace's internal design team.

    Tiziana has helped us on numerous projects, designing beautiful charts, infographics, corporate reports, and interactive stories for our clients.

    She has an incredible eye for detail and excels at turning complex data into visually stunning assets. Tiziana is hyper-collaborative and always willing to go the extra mile to make sure our clients are happy.

    If you need a data viz expert who is talented, reliable, and a joy to work with, look no further than Tiziana. She's the best of the best, and I can't recommend her highly enough!

    Jack Beckwith — Founder & Creative Director, The DataFace

  • Whenever people ask me to recommend information design talent, Tiziana is on my list. She's an awesome allrounder, a really dependable freelancer, and a genuinely lovely lass.

    Emma Willis — Co-Founder and Managing Director at Art of Production

  • I highly recommend Tiziana as a public speaker. She delivered an outstanding presentation at both our Design Matters conferences in Mexico City and Copenhagen and was a pleasure to work with.

    Tiziana was highly organized, professional, and always available to answer questions. She captivated the audience with her knowledge, enthusiasm, and genuine passion for the subject matter.

    I would highly recommend Tiziana for any speaking engagement. Her ability to connect with the audience, coupled with her professionalism and dedication, makes her an outstanding choice for any event.

    Michael Christiansen — Co-founder at Design Matters