Transforming data into meaningful stories
Poetic Data —“A space where technology and science are in the service of deeply human, emotional narratives. Where data becomes a language of memory, and technology becomes a vessel for empathy” — Tiziana Alocci
DATASONICA — Data Sonification: Turning a Building Into an Orchestra (Unit London, Future Botanic)
DATASONICA is an audio-reactive visual installation by Tiziana Alocci that transforms live environmental data into sound and light. Using a network of sensors embedded within Building 59 at the Lawrence Berkeley National Laboratory in San Francisco, the work listens to the building’s internal and external conditions — translating air temperature, humidity, solar radiation, and dew point into an evolving, data-driven composition.
Through data sonification, numerical streams become frequencies, harmonics, and movements. Temperature modulates pitch, humidity shapes amplitude, solar radiation drives intensity, and dew point defines tonal decay. The result is both analytical and emotional — a living framework where architecture produces and performs its own data.
Gucci – Nature in C Major
In this artwork, commissioned by Gucci for the exhibition Gucci | Bamboo Encounters curated by 2050+ for the Milan Design Week 2025, Alocci explores bamboo — not just as a material but as a living archive, a symbol of resilience, craftsmanship and organic evolution.
The Orb & Pink Floyd’s David Gilmour
Limited edition of 25 hand-numbered and signed prints to celebrate the album Metallic Spheres in Colour by The Orb and Pink Floyd’s David Gilmour.
Lufthansa Group – Voyages of Wonder
Miles & More, a Lufthansa Group initiative, commissioned a series of gifts to loyal clients in the form of bespoke data portraits of their travels.
Robertet Group – Visualising perfumes
A series of 32 unique data portraits for the Robertet Group, visualising the essence of their perfumes and aromas.
Robertet Group – Digital Immersive Exhibition
The Robertet Group's Scented Connections exhibition gave form to 15 million data points on perfumes, with 30 data portraits being crafted as representations of 100 recent formulas by the team’s artisans.
Selected clients
The National Gallery (London), Unit London, Lufthansa Group, British Library, David Gilmour, Condé Nast, Robertet Group, The Orb, The Guardian, Thomson Reuter Foundation, Corriere della Sera, University of the Arts London, Open Data Institute, Sum Over Histories, BBC, RCS Media Group, Signal Noise, Nexus Agency, HUGE Inc.